Data engineer at Leicester City Council (Digital, Data and Technology). I build the pipelines, semantic models and Power BI reporting systems that move teams from raw operational data to clear decisions. The Power BI standard I built was approved as the council-wide template in 2025.
PL-300 — Power BI Data Analyst Associate
DP-600 — Fabric Analytics Engineer Associate
DP-700 — Fabric Data Engineer Associate
DP-900 — Azure Data Fundamentals
AB-731 — AI Transformation Leader
CertNexus — ETL Data Credential
MSc — Cloud Computing, Distinction
AaC1 — English Language
A compact star schema. fact_Delivery relates to the skill dimensions that feed it. Hover any table to focus it.
This is my actual interactive career report, embedded live. Slice it by year, field or employer right here, or open it full-screen.
Three practitioner books — tap any cover to read. browse all in the store →
The business analyst's guide to agentic AI with Power BI, Excel and Microsoft Fabric. It moves teams from static reporting toward AI-supported decision workflows.
A practitioner's field manual for making Power BI reports fast enough to actually use. It covers model design, DAX, visual tuning and scale.
What happened to Pakistan's computer science graduates, and what comes next. A field manual on graduate absorption, regional opportunity and the talent pipeline.
An eBay UK product-research platform I designed and built end to end. It scans live marketplace listings and scores every product on real demand, competition, margin and risk — then writes the analyst memo a sourcing team would otherwise spend a week on. The idea is simple: buy stock that actually sells, not dead inventory.
Six builds with real outcomes. For the year-by-year career, open the interactive report ↗.
Designed and built an ecommerce decision-support system for eBay sellers. It scores demand signals, competition, margin and sourcing quality with AI to surface products worth listing. Won competitive University of Lincoln startup funding.
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Rebuilt a water utility's data and reporting architecture, migrated SSRS to Power BI, and shipped predictive-maintenance views by zone and severity. Senior management still uses them daily.
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Classified roughly 169,000 after-sales records into about 13,000 prioritised issues and analysed a 47-question survey of 700+ owners. The research shipped product changes in four countries and earned a three-grade promotion.
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Founded Datavrex and launched free online courses in business intelligence, data analysis and AI for young people across Pakistan, moving university classes online so anyone could join. Two newspapers covered it on the front page in May 2023; the clipping is shown alongside its certified English translation.
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Authored the agentic AI stage of a UK bootcamp: a hands-on n8n workshop where learners build an agent with chat, OAuth calendar, Pinecone RAG and image generation. It is now taught to every cohort.
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Authored the style guide, performance best-practice guides and report templates. Senior stakeholders approved them via the Leicester Insight Group, they were adopted as the council's official standard, and I trained developers to use them.
See the career report →Verified Microsoft credentials — click any certificate to confirm it on Microsoft Learn.
